Shopping Blog

As a continuation of our multi-channel video series (Part 1, Part 2), today we will share brand new research findings on how digital impacts in-store sales and activities across several industries. According to Matt McAuliffe from the Channel Solutions Team at Google, the aggregated results from the multiple online-to-store tests we have done to date show an in-store sales lift of up to 3%. Kevin Kells, the National Industry Director of CPG at Google, added that there is actually a "Zero Moment of Truth" which happens with brands online, which precedes even the point of sale interaction with consumers in-store.

Watch the 4-min recap video on this session:

The trend toward consumer spend rising during recent holidays appears to be continuing for Mother's Day 2010. According to the National Retail Federation (NRF), the average individual will spend $126.90 on Mother’s Day gifts, compared to $123.89 last year. Total spending is expected to reach $14.6 billion, making Mother's Day second only to the winter holiday gift-giving season.

So what do mothers across the country have to look forward to? According to Google Insights for Search, rising search terms in the flowers, jewelry, and apparel categories include: 1-800-Flowers, Mother's rings, and Reebok EasyTones.

Keep an eye on hot products in these key categories as searches for a "gift for mom" continue to rise over the next few weeks.

Today marks the start of "Coffee Break with Clients," a blog series from our friends at the Google Agency Ad Solutions Blog. The series highlights brief chats with digital marketers who have leveraged a Google solution to solve a marketing challenge or meet an advertising goal.

The first in the series features Vineyard Vines - a clothing company known for its fun, comfortable attire - who worked with Google to execute an experiment to determine the value of branded keywords to its paid search efforts.

To read the full post, visit Coffee Break with Clients: The Value of Branded Keywords with Vineyard Vines.

Posted by Eric Lopez, the Google Retail Team

Last week we saw highlights from the "Think with Google: Future of Multi-Channel" summit. Today we learn from Avinash Kaushik, Analytics Evangelist at Google, about measuring offline marketing impact online and measuring online impact offline. Watch the short 5-min video on non-line driven analytics.

Today, we bring you the first in a series of videos from our inaugural "Think with Google: Future of Multi-Channel" summit, at which we discussed ways to leverage cross-channel shopping and drive innovation around the customer shopping experience.

Google speakers in this video series include Avinash Kaushik (Analytics Evangelist), John McAteer (National Sales Director), Stephanie Tilenius (VP of eCommerce), among many others, who discussed the latest and greatest in mobile, local inventory, analytics and measurement, co-op advertising and brand new research on the online-offline impact.

Check out our 1-minute highlights video on the GoogleBusiness YouTube channel, and check back with us frequently - we'll be sharing more!



Posted by Julia Tang, the Google Retail Team

Lady Gaga isn't the only one creating a ruckus about 'Telephones' these days...Google and Compete are excited to share their latest research findings on cell phone and smart phone shoppers.

With so many choices, how do consumers make wireless telephone purchase decisions? How do they shop online, and how can marketers effectively command their attention?

For answers to these questions and more, join Compete's Mobile & Wireless expert, Danielle Nohe, and Google Tech Industry Account Planners, Megan Runser and Marl Gatchalian, on Tuesday, April 20th, at 2pm EST/11am PST, for ThinkTech: Wireless 2.0 Shopper.

Specifically, we'll cover:

• How to reach and influence the consumer within this competitive marketplace
• Strategies that drive new customer acquisition
• The role Search plays in the wireless research process, from query to purchase

Register Here

We hope you can join!

Posted by Megan Runser, the Google Tech Team

As the weather heats up, consumers rush to retailers for outdoor entertaining must-haves at affordable prices. Patio furniture sale and clearance search terms have reached record highs this year as consumers remain price conscious.