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Black Friday and Cyber Monday are no longer one-day events. Facing a shorter holiday season, retailers rolled out deals earlier than ever this year, and shoppers followed suit. In fact, people were searching for Cyber Monday deals as early as Thanksgiving Day when Cyber Monday was a top trending search on Google. What else does our data show? Not only did consumers start early, but they also hunted for deals all weekend long, often on mobile devices. Tech gifts dominated and vloggers shared their finds in “haul videos” on YouTube. Savvy advertisers are tracking these trends to inform and improve their efforts all season long.

Click here to read the full article on Google Think Insights.

Posted by The Google Retail Team
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(cross-posted from the Inside AdWords Blog)

The holiday season is about giving.  And, of course, buying.  You know this, and your holiday paid search plan is almost definitely in place by now - but is there anything that could have slipped through the cracks?  We want to help you get every drop of retail goodness out of the busy weeks ahead, so we put together this checklist to ensure that your plan accounts for everything it should.
Download the Essential Paid Search Holiday Checklist
Does your plan account for all of those little things that may get overlooked?
  • Efficient communication with your team
  • Driving performance with the right strategies and messaging
  • Contingency plans if things don’t go as you imagined they would
Regardless of what your account and account team looks like, it’s never a bad idea to double check that the pieces to your master plan are all in place.

With every day during the holiday season being critically important, decisions can get magnified.  So make the right decisions and amplify your success.  Download the Essential Paid Search Holiday Checklist today.  Your team (and your account) can thank you once things settle down after the Last Day to Ship Before Christmas has come and gone.

Posted by Matt Lawson, Director, Performance Ads Marketing
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