Shopping Blog

Over the years, the Shopping Blog has sought to provide you with the latest retail trends and insights. We want to make it easier for everyo...

From watching Spongebob clips with the little ones to learning how to survive their challenging teen years, the many stages of motherho...

When it comes to attracting customers, small businesses know that showcasing their products online can help them get in front of more p...

When it comes to brick and mortar stores, misinformation runs rampant. For instance, search results only send consumers to e-commerce site...

There’s no doubt that technology continues to transform the pace of business. In the past, it wasn’t possible to track online conversions ba...

December of 2014 may be remembered as the first truly omni-channel holiday season: the year retailers really stretched the sales funnel to i...

With more and more retailers offering holiday deals earlier in the season, the excitement about Black Friday is no longer confined to a sing...

(cross-posted on the Google Analytics Blog ) "Enhanced Ecommerce in Google Analytics made it extremely easy to analyze the metrics ...

Conventional wisdom suggests that the rise of digital is making local retailers obsolete. But the reality is much different—technology actua...

(Cross-posted from the Google Analytics Blog ) Plan ahead. Over the past few years, we’ve seen the holiday rush begin earlier and ea...

Are you an Elsa, Olaf or Anna? Judging by the top trending searches for Halloween costumes on Google, you’re going to see a lot of each on...

(Cross-posted from the Google Commerce Blog ) This holiday shopping season will be our most connected ever, with devices at our fingerti...

(Cross-posted from the Google Inside AdWords Blog ) With October kicking off this week, the holiday shopping season is just around th...

The 2014 holiday shopping season is nearly upon us, and some shoppers are likely already looking for gifts to purchase. This year, brands an...

(Cross-posted from the Google Inside AdWords Blog ) Earlier this month, we introduced an upgrade tool for advertisers to upgrade to Shop...

(Cross-posted from the Inside AdWords Blog ) This is the final stretch. At the end of August, regular Product Listing Ad (PLA) campaigns ...

(Cross-posted from the DoubleClick Search Blog ) When consumers act, they act fast. Retailers can get a leg up in the marketplace by resp...

(Cross-posted from the Inside AdWords Blog ) With less than eight weeks left until regular Product Listing Ad (PLA) campaigns retire , we...

Marketers are increasingly turning to search advertising as a way to learn more about their brands and how they can better connect with cons...

We introduced Shopping campaigns in February to make it easier for you to manage your Product Listing Ads (PLAs). In late August, Shopping...