Shopping Blog

Can online search ads impact offline store sales? The connection seems counterintuitive, but the answer is a firm "yes." A milesto...

It's no secret: the continuing rise of web commerce, combined with the rapid evolution of smartphones, gives shoppers the option to do e...

The end of the year has always been an exciting time for retailers across both online and offline channels. This year, the game will change ...

I recently was in the market for the infamous ‘little black dress.’ My first stop was Google - just like millions of other shoppers. After c...

As we shared last month , Google’s Online to Store research shows that online marketing campaigns are effective in significantly increasing ...

Think it’s too late to launch an online campaign to drive sales this Memorial Day weekend? Think again! With Memorial Day less than two we...

Do online search campaigns lead to in-store sales? Controlled studies we call ‘Online to Store’ experiments prove time and again that they d...

Do you know “The Smart Shopper"? The Smart Shopper is constantly connected and always mobile. The Smart Shopper values on-line inform...

In our latest Google/Ipsos OTX research from September 2010, we learned that almost 9 out of 10 consumers will research online during their ...

When we announced Google’s local shopping mobile alpha this past March, we started with a simple goal of making it as easy to search for pr...

The sixth installment of our multi-channel video series ( Part 1 , 2 , 3 , 4 , 5 ) brings us Bernardo Hernandez, Director of Global Consumer...

54% of users who researched online but bought offline used their mobile device to conduct their search. Such impressive engagement is eviden...

Beyond multi-channel tactics , research , and best practices , we at Google recognize the need to build better products to connect retailers...

We have discussed in previous posts how marketers can independently better measure and understand their cross-channel activities, but increa...

As a continuation of our multi-channel video series ( Part 1 , Part 2 ), today we will share brand new research findings on how digital impa...

Last week we saw highlights from the "Think with Google: Future of Multi-Channel" summit. Today we learn from Avinash Kaushik, An...

Today, we bring you the first in a series of videos from our inaugural "Think with Google: Future of Multi-Channel" summit, at whi...

Last but not least, our final learning for the rest of 2010: the evolution of multi-channel behavior. With searches for "buy online, pi...

For the first 36 days of the November-December Holiday Season*, comScore reports online holiday sales up 4% year over year, with last week...

Could POS (Point of Sale) and O2S (Online to Store) be related? Absolutely! Remember ‘back in the day’ prior to 1978 when there was no Point...