Wednesday, November 26, 2008

Take the 'Scrooge' Out of the Holiday Season: Part II

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Part II: Drive Profits by Understanding Catalysts for Holiday Spend Patterns In Part I of this series, we discussed strategies for reaching...
Sunday, November 23, 2008

The Election's Effect on E-Commerce

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In the months leading up to the presidential election, individuals worldwide held their breath at what promised to be a historic event. Poli...
Thursday, November 20, 2008

Take the 'Scrooge' Out of the Holiday Season: PART I: Reaching the Value-Driven Consumer

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We know this is a challenging Holiday Season for both merchants and consumers, but, despite consumer concerns about the health of the US eco...
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Monday, November 17, 2008

Digital Media Merchandising -- Trade Promotion using Online Media

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I spent my first 4 years at Google aggregating "Retail best practices" and sharing them with advertisers. During this time, the m...
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Clicking on the Couch

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Unemployment is up, Consumer confidence is down, is this really the season to be jolly?! If ever we needed retail therapy its now! And sh...
1 comment:
Wednesday, November 12, 2008

Power to the Penny!

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Did you know that YouTube is the second largest search engine on the web, after Google? YouTube Sponsored Videos now allows marketers...
Monday, November 10, 2008

Analytics Evangelist – Online Impact on In-Store Sales Part II

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Have you reached nirvana? Two weeks ago we debuted Part I of our five part video interview series with Avinash Kaushik, Analyt...
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