Monday, February 23, 2009

March 4th Webinar: Growing Your Business through Accountable, Efficient TV Advertising

›
The retail industry is facing new challenges with declines in consumer spending. These changes require a renewed focus on managing your ma...
Friday, February 6, 2009

Lessons from an Advertising Wizard...

›
Increasing Profits by Segmenting, Understanding, and Targeting Your Customers . You aren't advertising to a standing army; you a...
1 comment:

The Importance of Brand Building in a Recession

›
Many sources, including this BusinessWeek article (written even before the major meltdown of the big banks last Fall), have been focused re...
1 comment:
Tuesday, January 27, 2009

Marketing's Big Game

›
Are you ready for some football? Break out the six-packs, pizzas, buffalo wings, Tums and Alka-Seltzer—it's that time of year again! Tho...
3 comments:
Wednesday, January 21, 2009

Analytics Evangelist – Online Impact on In-Store Sales Part V

›
The moment you have all been waiting for! The final installment of our interview with Avinash Kaushik, Analytics Evangelist. This is a five ...
Friday, January 9, 2009

Brand Value of Search

›
"Searching" for answers on brand value How does branding affect purchase behavior? What is branding worth? What can I do to build ...
1 comment:
Friday, December 19, 2008

Just another manic Monday….

›
Mondays have always gotten a bad rap. ‘Monday Morning Quarterbacks’ are known as know-it-alls who complain without adding value -- and wh...
8 comments: