Monday, November 8, 2010

The Early Shopper Gets the Gifts

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Holiday researching is starting earlier and earlier. We've been surveying shoppers every 2 weeks to track progress of their holiday sho...
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Thursday, November 4, 2010

Who Knew Tuesday?

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Which is your favorite day to shop? It probably won’t surprise you that most stores see their highest traffic on Saturdays. But what do yo...
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Tuesday, November 2, 2010

Does Your Store Locator Serve as a Call-to-Action?

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Q4. Holiday. Black Friday. Cyber Monday. We all know site traffic, store traffic and sales increase during this crazed retail rush but did y...

Mobile Holiday Recommendations: Webinar Recap

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One third of consumers already have smartphones and the number is growing rapidly. Out of these, more than 50% will use their phones to com...
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Monday, November 1, 2010

New! Holiday Marketing Central by Google

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Do you know that 89% of consumers started their holiday shopping online? Or that searches for 'coupons' peak on Saturdays? If not, y...
Thursday, October 28, 2010

Tracking Local Brand Interest with Search

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Google Insights for Search features a tool that shows how search volume shifts over time based on geography. Since search volume is an indic...
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Wednesday, October 27, 2010

Barbie's 50th Anniversary: Best-in-Class Integrated Marketing

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Last year, American icon Barbie celebrated her 50th Anniversary. To celebrate, the famous fashionista hosted fashion shows, events, and pa...
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