Monday, December 9, 2013

Black Friday Becomes a Multi-day, Multi-device Event

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Black Friday and Cyber Monday are no longer one-day events. Facing a shorter holiday season, retailers rolled out deals earlier than ever th...
3 comments:
Monday, December 2, 2013

Making a List, Checking It Twice: The Essential Paid Search Holiday Checklist

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(cross-posted from the Inside AdWords Blog ) The holiday season is about giving.  And, of course, buying.  You know this, and your holida...
4 comments:
Monday, November 25, 2013

Google Trusted Stores expands and connects with AdWords

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Cross-posted from the Google Inside AdWords Blog The holiday season is a time of the year when many of us spend hours finding the perfect...
13 comments:

Proof That Online Search Ads Can Boost Offline Store Sales

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Can online search ads impact offline store sales? The connection seems counterintuitive, but the answer is a firm "yes." A milesto...
5 comments:
Thursday, November 21, 2013

Check off your holiday gift list with Google Shopping

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Cross-posted from the Official Google Blog Thanksgiving is just a few days away, and if you’re like us, you still have loads of stuff to b...
2 comments:
Wednesday, November 20, 2013

Search marketing “stocking stuffers”: 5 festive strategies to lighten your workload this holiday season

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(Cross-posted from the DoubleClick Search Blog ) Running top-notch digital campaigns for the holidays can be a lot of work, and your to-...
7 comments:
Saturday, November 16, 2013

Learning With Google Webinar - Shopping Campaigns: An Overview of New Features and Benefits

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Recently the Google Shopping team introduced Shopping Campaigns , to better utilize Product Listing Ads (PLA). These campaigns allow you to ...
13 comments: