Friday, September 5, 2014

2014 Holiday Shopping Prep: Trends for Marketers

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The 2014 holiday shopping season is nearly upon us, and some shoppers are likely already looking for gifts to purchase. This year, brands an...
29 comments:
Monday, August 25, 2014

Are your Product Listing Ads ready for August 31st?

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(Cross-posted from the Google Inside AdWords Blog ) Earlier this month, we introduced an upgrade tool for advertisers to upgrade to Shop...
15 comments:
Monday, August 11, 2014

New Shopping Campaigns Upgrade Tool

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(Cross-posted from the Inside AdWords Blog ) This is the final stretch. At the end of August, regular Product Listing Ad (PLA) campaigns ...
6 comments:
Tuesday, July 22, 2014

Real-time in retail: Why acting quickly matters in search

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(Cross-posted from the DoubleClick Search Blog ) When consumers act, they act fast. Retailers can get a leg up in the marketplace by resp...
7 comments:
Wednesday, July 16, 2014

Scale your Shopping campaigns with bulk uploads and AdWords Editor

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(Cross-posted from the Inside AdWords Blog ) With less than eight weeks left until regular Product Listing Ad (PLA) campaigns retire , we...
4 comments:
Wednesday, July 2, 2014

How Brand Marketers Drive Successful Campaigns with Search

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Marketers are increasingly turning to search advertising as a way to learn more about their brands and how they can better connect with cons...
8 comments:
Friday, June 20, 2014

Win the Digital Shelf with Our New Guide to Shopping Campaigns

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We introduced Shopping campaigns in February to make it easier for you to manage your Product Listing Ads (PLAs). In late August, Shopping...
3 comments: