Wednesday, April 29, 2015

Helping small businesses reach new customers with Google Shopping

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When it comes to attracting customers, small businesses know that showcasing their products online can help them get in front of more p...
208 comments:
Monday, March 23, 2015

The new shopping assistant: 5 ways retailers can drive foot traffic with smartphones

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When it comes to brick and mortar stores, misinformation runs rampant. For instance, search results only send consumers to e-commerce site...
203 comments:
Tuesday, February 10, 2015

Join Forrester and Google for a conversation about the real-time opportunity in retail SEM

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There’s no doubt that technology continues to transform the pace of business. In the past, it wasn’t possible to track online conversions ba...
227 comments:
Monday, December 8, 2014

Happy Omnidays!

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December of 2014 may be remembered as the first truly omni-channel holiday season: the year retailers really stretched the sales funnel to i...
235 comments:
Sunday, November 23, 2014

Shoppers Go Mobile Black Friday Weekend

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With more and more retailers offering holiday deals earlier in the season, the excitement about Black Friday is no longer confined to a sing...
1,055 comments:
Wednesday, November 5, 2014

Brian Gavin Diamonds Sees 60% Increase in Customer Checkout with Enhanced Ecommerce

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(cross-posted on the Google Analytics Blog ) "Enhanced Ecommerce in Google Analytics made it extremely easy to analyze the metrics ...
82 comments:
Monday, November 3, 2014

How Local Retailers Can Use Digital to Connect With Consumers

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Conventional wisdom suggests that the rise of digital is making local retailers obsolete. But the reality is much different—technology actua...
53 comments: