If two percent of your site visitors convert to sales on site, what happens to the other ninety-eight percent of the traffic on your site? Do they buy in-store?
One of the biggest challenges facing retailer marketers today is measuring the impact of online investments on in-store sales. To help address this issue, John McAteer, Director of Retail at Google interviews Avinash Kaushik, Analytics Evangelist at Google and author of the popular blog Occam’s Razor in a five part series for the Google Retail Blog.
Please view Part I of V of the video interview series below. In part I Avinash shares two basic ways to measure offline impact.
A very interesting first post. Looking forward to the rest of the interview.
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