New research suggests that we will continue to see an increase in online traffic and shopping in relation to the upcoming holiday season. An OTX/ Google 2008 Holiday Shopping Intentions Survey (Sept 2008) reports that 86% of consumers plan to do online research this year to plan their holiday shopping. 31% of consumers plan to start holiday shopping and research before Halloween and a majority (57%) will start before Thanksgiving.
36% of consumers say that Search engines are their go-to source for gift ideas this holiday season and according to the Google & Compete, Inc. report 16% of online retail conversions in Q2 2008 were referred by Search, up 12% over last year, so make sure your holiday campaigns are up and running. The E-Tail Group's recently released annual "Mindset of the Multi-Channel Shopper Holiday Survey," reports that this year the internet is the preferred shopping channel for multi-channel consumers! Nearly half of consumers surveyed said they planned to do their Holiday gift buying online with 72% of consumers saying they plan to do their research for holiday gifts on the web. The majority of consumers E-Tail surveyed (91%) plan to purchase and spend the same on (or slightly more) holiday gifts this year online.
Your consumers are researching their online and in-store purchases online and they are buying online; make sure you are there!