Analytics Evangelist – Online Impact on In-Store Sales Part III
Posted:
Monday, December 1, 2008
Today is Cyber Monday which we all know is one of the top online shopping days of the year. Therefore, we felt it was the perfect time to share part III of our five part interview series with Avinash Kaushik, Analytics Evangelist.
In part III Avinash discusses the concept of the "non-line world", which is key for all multi-channel retailers to internalize and embrace. Avinash also shares recommendations around how retailers can leverage cookie data to best understand the online shopper as he/she moves across channels.
If you missed the earlier installments, please take a minute to view Part I and Part II at your leisure. And always feel free to post comments and send feedback.
Now the impact of the online shopping experience on in-store sales can be quantified more clearly using customer satisfaction metrics that gauge the ...
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