Marketing in a Down Economy - What's the Right Tactic?
Posted:
Thursday, April 9, 2009
We visit once again with Les Moeller from Booz & Co in the final installment of our video interview series.
In the past segments Les offered insight and advice around the changing consumer landscape and consumer behavior as a reaction the the new economy. Today Les will tackle the issue of "marketing in a down economy" - how aggressive should you be?
If you missed Part I or Part II - just search the blog for "moeller".
Posted by, Emma Weisberg, Google Retail Team
In the past segments Les offered insight and advice around the changing consumer landscape and consumer behavior as a reaction the the new economy. Today Les will tackle the issue of "marketing in a down economy" - how aggressive should you be?
If you missed Part I or Part II - just search the blog for "moeller".
Posted by, Emma Weisberg, Google Retail Team
For me, one of the best techniques in marketing during global recession is to perform lead analytics. The data that lead performance can give you can help you identify which of your techniques are working and which ones are not. There is no point in spending a lot of money on those that do not give you qualified leads.
ReplyDeleteIn the consulting work that I do with independent specialty retailers, I am emphasizing a very personal approach to marketing and the in-store experience. I am recommending that marketing be focused at existing customers, and leveraging those relationships to bring in new customers via special events and referral programs.
ReplyDeleteThis comment has been removed by a blog administrator.
ReplyDeleteThis comment has been removed by a blog administrator.
ReplyDeleteHello, I just wanted to compliment you on your excellent website. As of now, this is one of the most unique and informative sites that I visited this year. As you have a Fascinating content and very well laid out and it was easy to read. You should be commended for all of your efforts. Take care and I wish you the best in your current and future endeavours.
ReplyDeleteWould you like to follow this site:토토사이트추천
네임드 라이브스코어 토토사이트추천
네임드