We visit once again with Les Moeller from Booz & Co in the final installment of our video interview series.

In the past segments Les offered insight and advice around the changing consumer landscape and consumer behavior as a reaction the the new economy. Today Les will tackle the issue of "marketing in a down economy" - how aggressive should you be?

If you missed Part I or Part II - just search the blog for "moeller".

Posted by, Emma Weisberg, Google Retail Team