If you're a regular reader of this blog, chances are you've discovered how valuable good data on traffic to your store's web presence can be -- more data means you can make better-informed decisions on how to drive more traffic to your site and to your brick-and-mortar locations. Well, starting today, the Google Maps team will be making a brand-new kind of data available to business owners who maintain a physical presence: the Local Business Center dashboard (www.google.com/lbc).

This new dashboard will provide business owners with detailed metrics on traffic to their local listing in Google Maps -- helping you understand, for example, how many times your listing appeared in Google.com or Google Maps searches, what search queries are leading users to your listing, and where customers are coming from when they search for directions to your location. This is the first time this kind of data has ever been made available to business owners, and we think you'll find it highly useful.

If you're interested in learning more, head over to the Official Google Blog for a more-detailed overview or the Lat Long blog for a walk-through of the dashboard's features.