Mothers today seek reliable information to make the best decisions and purchases they can for their families. Increasingly, they’re seeking this information through digital channels. This behavior provides an opportunity for marketers to reach moms in contextually relevant environments. Are you adapting your online strategies to target moms?

Google, in partnership with BabyCenter®, the leading global online parenting resource, explored how you, as marketers across industries, can empower mothers through online channels. The insights will help you best utilize the Internet and search in your marketing programs targeting moms.

We hope you will join us Tuesday, February 9, 2010 12:00 pm PST / 3:00 pm EST.

The webinar will spotlight two pieces of research:
  • BabyCenter’s 21st Century Mom™ Report: A comprehensive look into the hearts and minds of the modern mom
  • Google’s The Four Truths About Moms & Search: How and why moms search
Register here.

Posted by Jaime Mayer & Jenny Liu, the Google Marketing Team