Mother’s Day Reaches Record High

We already learned that Mother’s Day is second only to Christmas in terms of spending, and this is especially true online, as searches for ‘Mother's Day’ have already reached a record high, up by 40% over last year. As savvy consumers search for gift ideas and compare prices, the internet has clearly become an important tool for both research and purchase.

To further demonstrate the impact of Mother’s Day searches, take a look at the top ten rising searches over the last month. Mother’s Day is second only to rocker and recent Celebrity Apprentice contestant Bret Michaels.

With all her recent popularity, what gifts should Mom expect this year? It looks like tried and true items like flowers, chocolates, and jewelry are still popular, with flowers taking the lead. However, it’s important to note that many users are searching for other gift ideas. In fact, searches for ‘Mother’s Day ideas’ have recently risen as much as 120%.

So, what can we learn for next year? Whether you sell traditional gifts like flowers, candy, and jewelry, or more niche items, be prepared to showcase your products for mom-loving searchers. Highlight special offers or shipping deadlines in your ads, and make sure your site appeals to people who are looking for gift ideas!

Posted by Erin Piper, the Google Retail Team