While students celebrate the return of carefree summer days, retailers are readying themselves for the start of the new school year. The start of 2010 saw impressive growth in back-to-school searches. In fact, ‘back-to-school’ queries increased 15% in popularity compared to the same period in 2008.

Searches for back-to-school shopping historically uptick in June and search activity lasts through late September.

As you prepare for the back-to-school season, keep in mind the growth and seasonality of online activity and plan campaigns accordingly.