As we discussed last month, searches are up 15% headed into the 2010 back-to-school season and this year, the multi-channel opportunity is big. One in two US consumers will shop for Back-to-School in 2010 and 50% of those consumers will look both online & in-store.

Compared to in-store only purchasers, that’s a 13 percentage point lead. As consumers increasingly adopt multi-channel shopping behaviors, be sure to integrate your marketing efforts by leveraging your online campaigns to drive in-store purchases and your traditional advertising to drive online engagement.

Source: Google/OTX Back to School Pulse Check, May 2010.

Posted by Heidi Spector, the Google Retail Team