In our prior blog, we discussed "Why do Customers Friend Brands?" So what happens after customers friend your brand? As you may expect, they visit your site more.

Source: Google/Compete State of Shopping, May 2010.

However, when it comes to researching new purchases, customers rely on familiar sources such as friends and family and search engines.

Source: PowerReviews and the e-tailing group, “2010 Social Shopping Study,” provided to eMarketer, May 3, 2010.

Consumers rely on search to begin their product searches, while only 5% turn to social media. Keep this in mind during the upcoming holiday season. Make sure to maximize your branding through social networks, and close on sales through your search campaigns.