In our prior blog, we discussed "Why do Customers Friend Brands?" So what happens after customers friend your brand? As you may expect, they visit your site more.


















Source: Google/Compete State of Shopping, May 2010.


However, when it comes to researching new purchases, customers rely on familiar sources such as friends and family and search engines.





















Source: PowerReviews and the e-tailing group, “2010 Social Shopping Study,” provided to eMarketer, May 3, 2010.

Consumers rely on search to begin their product searches, while only 5% turn to social media. Keep this in mind during the upcoming holiday season. Make sure to maximize your branding through social networks, and close on sales through your search campaigns.

Posted by Heidi Spector, Google Retail Team