More and more consumers are using video as a resource in their shopping process, with 17% using videos throughout the entire shopping process.

And what type of videos are shoppers using?

Source: Google/OTX State of Shopping research, May 2010.

Shoppers are using videos to learn more about products, either from 'regular' people or from experts. Did you know that YouTube receives hundreds of millions of video views monthly? Or that YouTube's audience is split evenly between males and females, with just as many users over 45 as under 18?

If you haven't experimented with online video, think about creating a campaign for this holiday season. YouTube offers opportunities to advertise through customized user channels, promoted videos and display, and inStream ads.