Search remains the primary information source for online shoppers. Consumers use search through their entire purchase process, from the beginning where they are introduced to a brand, retailer or product, through the end of the process, where they purchase a product online or in-store.
Source: Google/OTX State of Shopping research
Identify the steps a consumer makes when discovering, researching and purchasing your products. Make sure your search campaign integrates into these various steps, by bidding on the most appropriate generic and branded keywords.
Posted by Heidi Spector, Google Retail Team
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