Percy Sledge sang first sang it in 1966, and Michael Bolton made it famous again in 1991, but it’s become clear that when a man loves a woman he waits until the last minute to search for a Valentine’s Day gift.

Looking at Google search data over the past month only three out of the top 100 ‘Valentine’s Day gift’ queries contain ‘gifts for her’ related searches. And out of all Valentine’s Day searches, 90% of queries skew towards gifts for men.











So ladies out there looking for the perfect present seeking ‘Valentine’s day gifts for him,’ ‘Valentine’s day ideas for men,’ and ‘what to get your boyfriend for Valentine’s day’, don’t fret, your guy still has two weeks to get searching and according to a recent NRF study, he will outspend you 2:1 ($158 v. $75).

Maybe Percy had it right all along when he sang those lyrics, “When a man loves a woman, Spend his very last dime…”


Posted by Kelly Smith, Google Retail Team