We invite you to take a few minutes tomorrow and hear mobile insights, strategies and best practices from mobile search specialists. Today at 1:00 pm EST, Google’s Anjali Vaidya, Mobile Account Manager, and Bon Mercado, Senior Mobile Account Manager, will speak to 1000+ members of the American Marketing Association in a webinar; please join us.

Since marketers tend to combine their mobile and desktop campaigns in order to drive additional traffic, many marketing efforts are not yet optimized for the mobile platform. Today, Bon and Anjali will share tactics and tools for setting up mobile specific campaigns to maximize traffic and conversions. Major topics of the webinar will include the mobile search landscape and how to optimize mobile campaign structure. Specifically, Anjali and Bon will discuss keyword selection, ad creative and click to call options, mobile landing pages, and analytics and reporting.

To register, click here. Dial in for a the latest and greatest mobile strategies from Google’s Mobile Search Ads Team!

Posted by, Anjali Vaidya, Mobile Account Manager at Google