There’s no doubt that technology continues to transform the pace of business. In the past, it wasn’t possible to track online conversions back to ads in real-time. You couldn’t always be sure you were advertising only in-stock items or immediately traffic out seasonal assortment changes.

But now advanced digital marketers are able to take advantage of real-time conversion and product data in their advertising campaigns to great effect.

Forrester recently completed a global study of 240 retailers’ search campaigns. What they found was… opportunity. Most retailers still don’t take advantage of existing real-time capabilities in digital marketing, and leave a significant opportunity for savvy marketers who do.

Come hear Forrester and Google talk about: 
  1. Results from Forrester’s retail search study 
  2. Insights about the retail search market, and where you can take advantage 
  3. How to become more “real-time” in your own digital advertising 

 Speakers:
Shar VanBoskirk, Principal Analyst, Forrester Research
Henry Tappen, Retail Product Manager, DoubleClick Search

Time: 
Wednesday, February 18th at 11AM PST/2PM EST

Register now on the event site. 

We look forward to seeing you there.