Tuesday, January 27, 2009

Marketing's Big Game

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Are you ready for some football? Break out the six-packs, pizzas, buffalo wings, Tums and Alka-Seltzer—it's that time of year again! Tho...
3 comments:
Wednesday, January 21, 2009

Analytics Evangelist – Online Impact on In-Store Sales Part V

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The moment you have all been waiting for! The final installment of our interview with Avinash Kaushik, Analytics Evangelist. This is a five ...
Friday, January 9, 2009

Brand Value of Search

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"Searching" for answers on brand value How does branding affect purchase behavior? What is branding worth? What can I do to build ...
1 comment:
Friday, December 19, 2008

Just another manic Monday….

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Mondays have always gotten a bad rap. ‘Monday Morning Quarterbacks’ are known as know-it-alls who complain without adding value -- and wh...
8 comments:
Wednesday, December 17, 2008

Analytics Evangelist – Online Impact on In-Store Sales Part IV

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Who is doing it right? In part III of our video interview series with Avinash we learned about the meaning and the importance of the "...
Sunday, December 14, 2008

Pinpointing the Value of Multi-Channel Behavior: Part II & III

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I sat down with Ken Cassar, VP of Industry Insights at Nielsen Online, to discuss the findings of his report called "Pinpointing the Va...
1 comment:
Thursday, December 11, 2008

Keeping the Lights On...

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What to do to Boost Year End Sales Figures and Close Out 2008 with a Bang From Cyber Monday to December 5th, online spend is up 9% ove...
2 comments: