Wednesday, May 26, 2010

Mobile As The Next Big Bet

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54% of users who researched online but bought offline used their mobile device to conduct their search. Such impressive engagement is eviden...
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Thursday, May 13, 2010

Global-Local Commerce Innovations

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Beyond multi-channel tactics , research , and best practices , we at Google recognize the need to build better products to connect retailers...
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Monday, May 10, 2010

Uncovering Opportunities With Display Advertising

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Display advertising is going through the biggest transformation in its history, thanks to the emergence of audience data, engaging new ad fo...
Friday, May 7, 2010

Mother’s Day Reaches Record High

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We already learned that Mother’s Day is second only to Christmas in terms of spending, and this is especially true online, as searches for ...
Wednesday, May 5, 2010

"Springing” Into A New Shopping Season With Google

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(Cross-posted on the Google Enterprise Blog ) It’s that time of year again. Brick-and-mortar stores are clearing out the sweaters and snow-m...
Monday, May 3, 2010

$1+$1=$3: A Panel Discussion on Making Online Co-Op Work

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We have discussed in previous posts how marketers can independently better measure and understand their cross-channel activities, but increa...
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Thursday, April 29, 2010

Multi-Channel Commerce: From Online Influence to In-Store Loyalty

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As a continuation of our multi-channel video series ( Part 1 , Part 2 ), today we will share brand new research findings on how digital impa...