Earlier this week, we saw that search interest in Black Friday is starting earlier than ever. Today’s consumers invest more time searching for a bargain, and Black Friday has proven to be a key example of consumer savviness. In fact, using Google Insights for Search, we see that over the last seven days, 50% of the top ‘Black Friday’ related search terms include ads, sales, and deals.
Clearly consumers are seeking out deals heading into this important shopping day. Interestingly, when we look at Black Friday rising searches over the last 7 days, we see that "Early Black Friday" is the second rising search term, meaning it has grown over 2,000% during this time period with respect to the previous time period. It also may indicate that consumers are not only leveraging "Black Friday" and searches to locate promotions on these days, but may be seeking out similar types of promotions and offerings even before Thanksgiving weekend.
To capture bargain hunters’ attention make sure your ads appeal to thrifty, deal-seeking searchers. Text ads should highlight specific price points, discounts, coupon codes, and special promotions. Also, remember to keep an eye on search trends in your own category by leveraging Google Insights for Search.
Erin Piper, the Google Retail Team