Headed into the weekend, what are your plans? A big night out or maybe a big night in? It turns out many of us may be ditching weekend getaways and late nights to spend some time shopping online. Using Google Insights for Search, we've found that searches in the Shopping category have upticked on weekends over the last 90 days. Consumers are turning to the web on Saturday and Sunday to complete their research and make purchases online, especially during this busy shopping season.

In partnership with Compete, Inc., we've also seen that time spent on retail sites peaks on the weekends and that conversion rates too tend to increase on these days.

So whether your site's visitors are browsing or buying, ensure that you reach these weekend warrior shoppers through your online marketing campaigns.

[1] Google/Compete Daily Search Barometer, 11/2009. Analysis based on top 450 retail sites.