With over 700 retailers participating in Free Shipping Day this year, today marks a prime opportunity for online shoppers and retailers alike. While consumers are already enjoying the opportunity to save money on their online holiday purchases today, retailers are poised to benefit from the increased media attention through increased e-commerce sales.

Last year, Free Shipping Day fell on Thursday, December 18th and marked one of the ten highest e-commerce days of the year. And, according to our Google/Compete Daily Search Barometer, which analyzes the top 450 retail websites, conversion rates too peaked on this day - reaching levels similar to Black Friday and Cyber Monday.

Using Google Insights for Search, we see that searches for 'Free Shipping Day' are up slightly year-over-year.


Similarly searches for 'Free Shipping Code' are up 35%, searches for 'Free Shipping' are up approximately 13%, and searches for 'Free Shipping Coupon' are up 32%.

Is Free Shipping Day the next big online event of the holiday season? With double digit growth in search interest, it may very well be.

Posted by Eric Lopez, the Google Retail Team