Beyond multi-channel tactics, research, and best practices, we at Google recognize the need to build better products to connect retailers with shop-savvy, local customers. At the "Think with Google: Future of Multi-Channel Summit," Sameer Samat, Director of Product Management at Google, and Paul Lee, Business Product Manager at Google, emphasized these customers who are actively using the Internet and their mobile devices to inform and enhance their in-store experience.

In this short 2-min recap video, Sameer and Paul shared an exciting product launch around the ability to show real-time, in-stock nearby items from retailers:

Check out more information here to find out how to use this feature when you're shopping locally, and how to show your locally available products on Google.