54% of users who researched online but bought offline used their mobile device to conduct their search. Such impressive engagement is evidence that mobile devices are changing the very way in which we shop. As a continuation of our multi-channel video series (Part 1, 2, 3, 4), Alex Barza, Mobile Ad Sales Lead, and Surojit Chatterjee, Product Manager, present their perspective on why mobile is the next 'big bet.'

Watch the recap video of this session:



Posted by Julia Tang, the Google Retail Team