The days of handmade coupon books for Mother’s Day (think, “this coupon is good for 1 breakfast in bed”) are dwindling as consumers are using online retailer coupons to spoil mom this year.

FTD promoted a floral deal through LivingSocial, and is selling Kindles with a bonus gift card to the site. Online photo companies are offering discounts on cards and photo books, and other retailers across the web are following suit with deals of their own. Even vacation destinations are in on the action with special weekend getaways for mom.

Over the past several years, consumer interest in Mother’s Day coupons and deals has steadily increased every May.

And consumers have learned that discounts on great gifts await them when they search online -- 21.5% of online shoppers plan to purchase their Mother’s Day gifts online this year*

There’s still time to reach those last-minute Mother’s Day shoppers when they’re online hunting for the latest deals for mom, as not everyone has gifts wrapped and ready to go. Last year, for example, ecommerce apparel sales were up 14% the week before Mother’s Day vs. the same week in 2009. ** Help mom celebrate in style with your special Mother’s Day offers.

*BIGresearch®, Consumer Intentions & Actions® Survey, April 2011
**MasterCard SpendingPulse

Posted by Jennifer Glare, The Google Retail Team