The retail landscape is evolving as new technologies provide additional ways to discover and purchase products. Mobile devices, for example, are fundamentally changing how consumers shop by facilitating product discovery, the reading of reviews, and more – all on the fly. Online shopping is also expanding as a result of technologies like Google Product Search and the Shopper mobile app, two of many new channels which drive traffic to both desktop and mobile sites.

In a March 2011 research study conducted by ROI Research, 49% of mobile searchers made a mobile purchase in the past six months, with 82% of respondents using mobile search to find an online retailer. Understandably, more and more retailers are not only improving their desktop site, but also creating distinct mobile experiences.

Join us tomorrow for a special look at innovations in e-commerce like the ones mentioned above. We’ll share our observations and a few ways you can increase conversion by bringing the latest in online retailing to your site.

When: Thursday, May 5, 2011 at 11:00 AM PT/2:00PM ET
Who: Nitin Mangtani, Group Product Manager for Google Commerce
Nancy Miller, VP of Internet and Development for Woodcraft Supply
Register now

We hope you'll join us, and also check out some of the other retail events we’re hosting in Santa Monica and New York.

Posted by Guillaume De Zwirek, Google Commerce Team