To kick off this fall shopping season, Google is teaming up with the Council of Fashion Designers of America and popular fashion designers to experiment with a new social shopping experience. This exclusive shopping app for Google+ Hangouts On Air allows retailers to discuss trends or specific products in a publicly broadcasted multi-person video chat while customers can simultaneously browse or buy a curated selection of products available for purchase online. The first shoppable Hangout On Air will launch with Diane von Furstenberg on October 3, 2013 at 8 pm ET. She will be inviting fans to join her on the Hangout as she shares top trends this season from her headquarters in New York City. To participate, visit:

This October, Rebecca Minkoff, Rachel Zoe, and Marcus Wainwright and David Neville of rag & bone will also be sharing their fall collections using the shopping app for Hangouts On Air. To learn more, follow the designers and the Council of Fashion Designers of America on Google+.  

Posted by Ria Tobaccowala, Google+ Lifestyle Partnerships & Laura Jones, Shopping Product Marketing Manager