With less than three months to Black Friday, the holiday shopping season is quickly approaching. We know that advertisers with Product Listing Ads campaigns are in search of new ways to optimize their product data and drive more traffic to their stores.

Two weeks ago, we hosted Google Shopping Office Hours via Hangouts on Air to share general advice on data feeds and unique product identifiers. We saw great engagement and will be broadcasting additional sessions, deep-diving into topics that will help prepare your data feeds for the holidays. Below is a calendar of Google Shopping Office Hours for the upcoming months. We encourage you to attend sessions of interest. We’ll discuss the topic for the first 20 minutes then open up the forum to live Q&A. If you already know what you’d like to ask or want to request a topic, feel free to submit your responses here. Questions on the event pages below will also answered in the Q&A.

Troubleshooting Disapprovals 
Tuesday, September 24, 2013 @ 10:00 AM PT 
What do I do if my feed is disapproved? 
What are the common data feed and data quality pitfalls?
How do I ensure all my products are approved? 
Registration Link 

Scaling Inventory Updates 
Tuesday, October 8, 2013 @ 10:00 AM PT 
What are the best practices for updating and editing my feed? 
What are the various data feed upload methods? 
What are the pros and cons of each method? 
Registration Link

Optimizing Product Attributes 
Tuesday, October 22, 2013 @ 10:00 AM PT 
How do I improve my data quality? 
What should I optimize? 
Registration Link

Posted by Chris Azalde, Product Specialist, Google Shopping