How Search Influences Holiday Shopping
Posted:
Monday, November 11, 2013
Holiday shopping is already in full swing, and people are increasingly turning to the internet to get advice on what’s hot, who they should buy from and where they should purchase their gifts. In our study conducted with Millward Brown Digital, we found that searchers are 1.5x more likely to buy than those who don’t use search, making them a particularly valuable audience for marketers.
Find out what you need to know about the search habits of 2013’s holiday shoppers on Google Think Insights.
Posted by Nina Thatcher, The Google Technology Team
Find out what you need to know about the search habits of 2013’s holiday shoppers on Google Think Insights.
Posted by Nina Thatcher, The Google Technology Team
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