Recently the Google Shopping team introduced Shopping Campaigns, to better utilize Product Listing Ads (PLA). These campaigns allow you to streamline how you manage and bid on your products, report your performance, and find opportunities to grow your traffic from Google. Learn how to put this new campaign type to work for you in this week's Learn with Google webinar. We'll walk through campaign how-to's, best practices, and optimizing your PLAs.

This webinar will feature a live question and answer session with Nicole Premo, a Google Shopping partner manager. Be sure to register and have your questions answered. We'll kick things off on November 20, 2013 at 10am PT / 1pm ET and the webinar will run for about an hour. Click here to register.

Posted by Matt Ludwig, The Learn With Google Team