Google's latest research shows that consumers are feeling good about the holiday season: 64% of shoppers plan to spend the same or more this holiday season as they spent in 2009.

The categories on which consumers plan to spend more this holiday season than last year? Take a look at the top 10 list:

Source: Google/OTX State of Shopping, May 2010

Search data also supports the placement of electronics as the top category in this list. An estimated 11 million tablet PCs and 10 million eReaders will ship this year worldwide. Google Insights for Search shows significant consumer interest in items such as 3D TVs; searches for this product have grown by 300% since the beginning of 2010.

So, make sure you have developed your marketing strategy for this year's holiday shopping season and take advantage of consumer excitement for new products.