How are students spending the last days of summer? Finding ways to look their best for the upcoming school year, of course. “First day of school outfit” searches grew 96% from 2008 to 2009 with an even stronger and earlier interest this year.















On your landing pages, guide shoppers to the latest trends, and provide ideas for a fail-safe back-to-school wardrobe. Encourage add-on purchases with all the right accessories and footwear. Give guidance on how to dress to impress to build brand interest and loyalty this season.


Posted by Keri Overman, Google Retail Team