Shopping Blog

EDITOR’S NOTE: Today’s guest blogger is Eric Rosenzweig, CIO of Garden Fresh Restaurant Corp. Eric and the Garden Fresh team told their story live via webinar recently. Listen to the webinar recording to hear them discuss why the time was right to switch and how the change benefited their business.

With 129 restaurants in 15 states, Garden Fresh Restaurant Corp. has grown quickly since we acquired the first two Souplantation restaurants in 1983. Since then, over 300 million guests have experienced the all-you-care-to-eat dining experience at our restaurants, jam packed with fresh, high quality ingredients.

Early in 2012, we found that the upkeep of our email system & servers was becoming unsustainable. It slowed down collaboration and execution of plans across the business. After evaluating various solutions, switching to Google Apps with the help of SADA Systems was a ‘no brainer’.

Introducing shared Google Calendars and Google Docs simplified day-to-day tasks. Before the move to Google Apps, branch auditing, a quality control process, was a particular pain point for us. Auditors would share branch videos with 18 general and district managers via email. Managers often missed key details in the ensuing email correspondence and ended up with many duplicate copies of important documents. Now, the videos are added to a shared Google spreadsheet, on which each branch has its own tab. Analysis & actions items are captured on one live, master document, erasing information duplication and ensuring that important insights are not missed. The new auditing process requires 80% less time on this team’s part to effectively manage.

Our marketing team has also seen the benefits of real-time collaboration. The process to launch new marketing endeavors, such as coupon schemes across multiple locations, has been streamlined. In the past, problems with in-store coupons were surfaced via phone or email, on or after the launch date. Now, prior to a campaign launch, each restaurant receives a Google Form containing test codes. They use the form to report whether the codes are scanning correctly. If they aren’t, they can open the response spreadsheet to see who’s fixing the issue and when it’s expected to be fixed. This allows for speedy troubleshooting that leads to a much better customer experience.

For me, the most important thing about these examples is the lack of IT involvement. The switch to the cloud has empowered Garden Fresh employees to share information & collaborate in ways that suit them, placing very little strain on IT resources. My team now has the time to focus on projects that will move the business forward as a whole, which is exactly as it should be.

(cross posted on the Google Enterprise Blog)

Editors note: Today’s guest blogger is Ronen Lapidot, Senior Vice President of Information Technology at Perry Ellis International, a designer, distributor and licensor of apparel and accessories for men and women. Perry Ellis International joins other retail organizations in going Google. See what they have to say.

Far from a typical fashion house, our apparel spans a variety of categories including men’s and women’s clothing, accessories, children’s apparel, even evening gowns for the red carpet. In total, we manage a portfolio of some of the best known brands in fashion, including Perry Ellis®, Original Penguin®, Jantzen®, Laundry by Shelli Segal®, Nike® Swim, Callaway® and more. With 2,600 associates spanning across 65 store locations and 30 offices worldwide, we rely on technology to stay connected.


The increasingly fast-paced global economy of the past several years has made it even more important to be able to work together efficiently, act quickly and share information across the company to help us all understand the state of the business and act as one global team. We were using a popular, premise based email solution, but with so many offices around the world, we knew the only way to keep our brand fresh and our business agile was to move to the cloud.

With the help of Cloud Sherpas, we moved the entire company to Google Apps. Now our global teams are able to connect through Gmail’s video chat feature to meet “face to face” about upcoming projects, designs and merchandise. With so many offices in different time zones, it’s great to be able to give our associates the option to work where they’re comfortable, even if it’s just going home to have dinner with their families before a jumping on a video chat with colleagues in China or Indonesia. This has been especially helpful for offices with eight or ten hour time differences between them and has made us feel more like one cohesive team instead of siloed offices.

Being able to work together easily across offices not only brings the team closer together, it also saves significant time and costs. We recently opened two international offices in Indonesia and Bangladesh. Usually I travel to each location for weeks at a time to interview and hire employees and oversee the regional office openings. With Google Apps, we were able to interview job candidates via video chat and work with regional managers on important policies and resources that needed to be in place for these new offices and associates. I was elated to discover that what normally takes significant travel time and costs could be done right from my desk. I sat there amazed as I watched documents fill in with information from my colleagues across the world. I think that’s when I realized we were all going to be able to do things very differently, now that we were in the cloud.

Posted by Ronen Lapidot, Senior Vice President of Information Technology, Perry Ellis International

(cross-posted on the Google Enterprise Blog)

Editors note: Today’s guest blogger is John Edelman, CEO of Design Within Reach, a national retail operation that sells modern design for homes and offices. Design within Reach joins other retail organizations in going Google. See what they have to say.


At Design Within Reach, we make authentic modern design accessible. Rob Forbes founded the company in 1999 when he tried to furnish his apartment with the clean, simple classics he’d come to appreciate while living in London, but found that many of his favorite designers weren’t accessible in the United States. Design Within Reach quickly took off and today has 44 retail locations across the U.S. and Canada.

In 2009, my partner and COO, John McPhee, and I decided to move the corporate office from California to Connecticut, it gave us the opportunity to reevaluate our internal operations. Our previous technology platform required us to maintain multiple servers, and moving them across the country and setting them up again would have been costly. Plus, an on-premise solution was never going to provide the ease of collaboration across our store locations and headquarters that is essential to our success. With the help of Google Apps reseller Cloud Sherpas, we decided the move was the perfect opportunity to implement Google Apps.



Before Google Apps, it wasn’t easy to share important materials like store promotion schedules, store layouts, or PR updates quickly and efficiently. Instead, we relied heavily on email for communication. In retail, things change all the time and emailing about employee schedules, promotional timelines or new merchandise availability meant that the information was quickly out of date and risked employees having inaccurate information. Google Apps changed all that. Now, our marketing team is able to track in-store promotions via shared calendars. Employees can track inventory through Google Docs, so when we have a floor sale and someone wants 4 red chairs and we only have one, we can easily hop onto Google Docs and find the chairs at another location. The customer is happy – and we’re happy because we’ve made a sale and cleared the floor.

Easily collaborating across headquarters and all our store locations helps us provide a much more consistent and inviting experience for our customers, and that’s really important to us. We want our customers to linger, bring their dog or kids, and explore and learn about design. We want our customers to be a part of something bigger than just shopping, and that’s the same way we feel about our employees. Google Apps and the ease of communication and sharing that it brings has helped us do just that.

Posted by John Edelman, CEO of Design Within Reach

We know it’s a tough world out there for retailers, and that every moment and dollar saved can make a difference. At Google, we’re on a mission to empower retailers as never before with technologies to help you keep up with your hyper-educated customers, complex supply chain communications, distributed teams, training demands, and brand evolution.

Curious to know how Google helped a major retailer address some of these issues? I’m hosting a free webinar on Thursday, June 21, with Jason Breazeale, Senior Manager of Collaboration for international food retailing group Ahold. Jason will talk about how Ahold moved 55,000 employees to Google Apps so that its global workforce could enjoy the benefits of Google’s integrated, web-based platform for communication and collaboration. I hope you’ll join us. Please register at this site.

To help you gain a better understanding of how retail companies like Ahold and others are working with Google Apps to solve their real-world challenges, here’s a look at some of those issues and how we’re helping retailers move forward:

Better serving your customers
Gmail, Google Docs, Google Drive, Google Calendar and Google Sites make it easier for your associates to communicate and share information via mobile devices and store kiosks. You can also build community and share information with Google communication and social tools such as Google+ Hangouts on Air.

Driving agile processes
Google Docs, Google Drive, and Google+ Hangouts enable anytime, anywhere collaboration among product designers, suppliers, and manufacturers. You can also conduct online, real-time meetings with virtual teams using Google+ Hangouts, and standardize communication and collaboration platform between stores and corporate with the Google Apps suite.

Streamlining associate onboarding and training
Create an HR portal with Google Sites to share forms, while tracking recruiting and hiring with Google Docs, Spreadsheets, and Forms. Deliver anywhere, any device, on-demand training with a Google Sites training portal and Google+ Hangouts on Air, and track training progress and compliance with Google Forms and Spreadsheets

Check out our site at http://www.google.com/apps/retail to explore more of these issues and understand Google’s solutions more deeply. You’ll also read how real customers are using Google Apps to solve these real-world world challenges.

And don’t forget to register for our webinar featuring Jason Breazeale of food retailing giant Ahold, who will discuss how his company has benefited from its move to Google Apps.

Posted by Rhonda Stites, Head of Retail Industry, Google Enterprise