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From watching Spongebob clips with the little ones to learning how to survive their challenging teen years, the many stages of motherhood can feel like they whizz by in the blink of an eye. So in celebration of Mother’s Day this year, we decided to explore and pay tribute to some of those special moments in a mother’s journey from new mom to grandmom - and how YouTube hopes to support her along the way.

In addition, to learn more about how modern moms use our platform to learn, share and discover, we partnered with TNS to survey 1,500 women, aged 18-54, all of whom have children under the age of 18 and watch videos online.

The results show that whether it’s to research the next family vacation, get in a quick workout before the kids wake up, or learn how to set up the new printer for her small business, today’s mom is using online video to learn and grow.


But it’s not just advice and how-tos that moms seek. They also turn to YouTube to wind down. In our survey, 74% of moms said they use YouTube for “me time,” watching for entertainment and relaxation purposes. But that “me time” can quickly turn to “we time.” Of the moms surveyed, 87% said they watch videos not just alone - but with their children alongside, too.
For countless reasons and throughout her journey, moms turn to YouTube in their moments of need: when they need a video to watch with the kids, when they need an answer to a question, or when they just need a laugh. And we’re so glad we can be there for them.

Happy Mother’s Day from all of us at YouTube.

                  

Posted by Netta Gross, Consumer Insights, YouTube B2B Marketing
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Brands are engaging their audiences on YouTube by creating powerful stories that integrate with their digital advertising campaigns. This issue of YouTube Insights sets out to help brands build strong connections with their fans in the most effective way. We showcase learnings from such brand stories, along with data and stats on audiences, and reveal the results of advertising on YouTube and other Google properties.

Join us for the YouTube Insights Hangout on 11/7 at 1pm EST moderated by Tara Levy, Managing Director, Google Ads Marketing. She will facilitate a discussion around the YouTube audience and methods for leveraging YouTube to successfully engage active viewers, including highlights from the You Insights Report.

Panelists include experts:
  • Mike Henry, CEO, Outrigger Media 
  • Ann Greene, Millward Brown 
  • Rob Davis, Executive Director, Ogilvy Content Practice 
  • Gun Johnson, Advertising Research Director, Google 

To RSVP and find out more information, please click here.

Posted by Linda Tao, The Google Think Insights Team

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Every day, millions of people turn to YouTube for advice, from learning how to do the perfect smokey eye to trying out a new recipe for mashed potatoes. People are using YouTube not just for entertainment, but to learn a new skill, find more information, and shop for products. This presents a unique opportunity for consumer goods brands to reach shoppers in the moment and provide them with an easy way to go from watching a video to purchasing the product.

To shorten the path to purchase and translate video views to sales, today we’re introducing a new channel gadget on YouTube that will enable consumer goods brands to connect consumers directly with retailers throughout the entire YouTube experience. This new channel gadget will enable shoppers to seamlessly move from browsing how-to videos and featured products to finding which retailers carry them, check availability, compare prices and make a purchase, all with fewer clicks than today.

Unilever has partnered with Google to highlight TRESemmé as the first brand to use this new YouTube channel gadget to showcase their line of hair care solutions. There is a growing interest for "hair how to" videos on YouTube with millions of users going to YouTube to learn about hairstyles and hair care. By providing hair tutorial videos, tips and tricks, and interviews with trendsetters, TRESemmé has already generated more than 2.7 million views on their channel. Through their newly designed channel, TRESemmé can also now connect these consumers with the products they’re watching in the demo videos in a faster more efficient way, shortening the shopping journey



This new gadget will be available as a premium offering for Google’s consumer goods clients, produced through Gloto. To see if the shopper channel is the right solution for your brand, connect with your Google representative.

Posted by Danielle Tomassini, The Google Shopper Marketing Team
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(Cross posted on the Official Google Blog and the YouTube Blog)

Every year in the tech world, thousands of us pack a bag with all of our gadgets and head to Las Vegas for the International Consumer Electronics Show (CES). It’s a tech lover’s paradise where you can check out new technologies and talk about the trends of the future with visionary members of the industry. If you’ll be joining us, here are a few places and dates where you can find Google and YouTube.

We’ll kick things off at 3:00pm PT on Tuesday, January 10 with chairman Eric Schmidt speaking at CNET Presents - The Next Big Thing in CE, in Las Vegas Convention Center (LVCC) North Hall N255-257. On the following day, January 11, we have a bunch of events across topics:
  • Google’s senior policy counsel Rick Whitt will participate in the Innovation Policy Summit Session: Spectrum for Wireless Broadband: Putting the Puzzle Pieces Together in LVCC North Hall N264 at 10:15am PT.
  • On the education front, Angela Lin, manager of YouTube EDU, will present on “High Tech U”—digital tools and services that are changing the traditional ivory tower—at 3:00pm PT in LVCC North Hall N256.
  • End the day at 5:00pm PT with CNET's Women In Tech panel, featuring Marissa Mayer, VP of product management, in LVCC South Hall, Upper Level Lobby - CNET Stage.
On Thursday, January 12 at 10:00am PT, YouTube will be keynoting the Entertainment Matters program in the Las Vegas Hilton Theatre. Robert Kyncl, VP of global content, will share his thoughts on the evolution of the entertainment industry, and he’ll later be joined by partners and friends for a panel discussion.

Don’t forget to check out Google TV around CES this year. Recently announced new partners LG, Marvell, MediaTek join Samsung, Sony and Vizio having new devices to play with at their booths. You can also find YouTube demos on TVs and devices around the LVCC show floor at LG, Panasonic, Samsung, Toshiba and other booths.

For first-timers, here’s a video overview of the show from the Official CES Channel:


Stay tuned for updates on our +YouTube page and on Twitter—pack your smartphones, tablets, laptops, netbooks, televisions, E-readers and of course, your battery chargers, and see you in Las Vegas!

Posted by Matt McLernon, Communications Manager, YouTube
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(Cross-posted on the Inside Adwords Blog)

There’s no debate that the world is going mobile. Mobile web searches have grown five times over the past two years. YouTube mobile now gets more than 400 million views a day, representing 13 percent of our total daily views.

For advertisers, this opens up more opportunities to reach customers. And in some cases, it can amplify existing campaigns. In a recent study conducted with Nielsen research, we found that promotions perform better together when displayed across multiple screens. In fact, brand recall jumps dramatically to 74 percent for people who saw ads across TV, PC, smartphone and tablets, up from 50 percent for those who just saw ads on TV.

Here are a few ways you can extend your mobile reach with YouTube:

YouTube’s Promoted Video ads on mobile
Do you use Promoted Video ads to reach viewers searching for relevant products and potential customers browsing videos on YouTube.com? You can also use Promoted Videos to reach viewers on the go. Promoted Videos are featured at the top of the video search results on m.youtube.com, YouTube’s mobile platform.

Advertisers pay only when the viewer chooses to watch the video, and all mobile and desktop view counts are summarized into one complete view count on your channel page. Mobile Promoted Video ads are auction-based campaigns that can be managed in your Google AdWords account. All Google AdWords campaigns are opted into “all devices” by default, but creating separate mobile campaigns help optimize your mobile campaigns and performance of your brand channel.

A Promoted Video ad on m.youtube.com includes an ad thumbnail, title and channel name; similar to the organic video results.
Promoted Video ads have recently joined YouTube’s family of TrueView ad formats. Soon, your Promoted Video ads will become TrueView in-search ads and TrueView in-display ads. TrueView in-search ads show up in display ad units against search results on YouTube, whereas TrueView in-display ads show up in display ad units against suggested videos on YouTube and across website content on the Google Display Network. These TrueView video ads can be setup and managed in any Google AdWords for video account and purchased on a cost-per-view basis.

YouTube mobile in-stream ads
YouTube mobile in-stream ads are 15-second pre-roll ads that appear before the video begins to play. Similar to your desktop experience, mobile in-stream ads may show before videos produced by YouTube partners. In addition to the Android YouTube app, in-stream ads are also available to viewers accessing m.youtube.com from their iPhone.

You can optimize your mobile in-stream ads to reach specific audiences, locations and content. In-stream ads are priced on CPM and can be arranged via ad reservation through your Google sales representative.

Animal Planet used mobile in-stream ads to promote the new season of River Monsters.
YouTube mobile roadblocks
YouTube Mobile roadblocks give brands 100% share of voice on the YouTube home, browse and search pages on m.youtube.com. According to recent Nielsen data, these roadblocks add 17 percent incremental impressions for advertisers.

adidas used mobile roadblocks to complement their homepage masthead ad. Using multiple mobile tactics in addition to roadblocks, channel views jumped 26x over the span of their “adidas is all in” brand campaign.
Mobile brand channels extend your online presence
Many advertisers use banners, background images and gadgets to customize their YouTube brand channels. Extend your brand presence to mobile users by creating a customized mobile brand channel. Accessed through m.youtube.com, mobile channels offer the same high level of customization, including the use of gadgets. You can drive traffic to your YouTube mobile brand channel by running ads on the AdMob network or on m.youtube.com.
YouTube’s AdBlitz brand channel features custom-designed elements which engage our growing mobile audience.
For more information about YouTube mobile ads, connect with your Google sales representative or visit www.youtube.com/advertise/mobile.html.

Posted by Nicky Crane, Product Manager
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Event Date: November 16, 2010 at 02:00 PM East/12:00PM Central/11AM Pacific.

Register here.

How do you use online video to market your products online? If you’re Orabrush, a company founded by a dentist to sell a bad-breath fighting tongue brush, you might hire Jeffrey Harmon to build a campaign around a YouTube video. Orabrush’s first video cost $500 and has since earned the company over 13 million views, setting it on the path as an innovator in online video marketing. In addition to its online store, the company now has retail presence in bricks-and-mortar stores and recently hired a chief executive from P&G.

Join this live Webcast with AdAge to hear Jeffrey Harmon and Abe Neiderhauser share their thoughts about what works and what doesn’t with online video advertising.

Posted by Heidi Spector, Google Retail Team
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We would like to invite you to 3 upcoming webinars targeted towards retail clients and the agencies that support them -- YouTube Holiday Planning, Intro to Mobile Ads and Mobile Best Practices. These sessions are designed to help you incorporate video and mobile ad strategies into holiday campaigns and beyond.

YouTube Holiday Webinar
Thursday, November 11, 2010, 10amPST / 12pmCST / 1pmEST
During this session you'll learn how to capitalize on holiday shoppers browsing video content, including customization tips for your YouTube Channel, innovative strategies for sales focused YouTube campaigns and more.
Register here

Introduction to Mobile Ads
Friday, November 12, 2010, 11amPST / 1pmCST / 2pmEST
Learn about the opportunity mobile presents to your business, the mobile advertising products offered by Google and how you can get started.
Register here

Mobile Best Practices
Thursday, November 18, 2010, 11amPST / 1pmCST / 2pmEST
Learn how to measure and optimize your mobile campaigns to increase your mobile ROI.
Register here

Posted by Heidi Spector, Google Retail Team
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Disney’s Consumer Products division uses its Disney Living Channel on YouTube to showcase everything from bridal fashion shows featuring gowns inspired by its Disney Princesses to sneak peeks of its latest toys, and tech gadgets.

They turned to YouTube because it has broad reach and because video allows the company to tell stories that couldn’t be conveyed in print or other online media. Learn more about how the Disney Living channel creates content specifically for YouTube and uses both social media and paid advertising to increase fan engagement with some examples for Halloween.

Posted by Jacques Hebert, Google AdWords Account Manager
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More and more consumers are using video as a resource in their shopping process, with 17% using videos throughout the entire shopping process.




And what type of videos are shoppers using?


Source: Google/OTX State of Shopping research, May 2010.

Shoppers are using videos to learn more about products, either from 'regular' people or from experts. Did you know that YouTube receives hundreds of millions of video views monthly? Or that YouTube's audience is split evenly between males and females, with just as many users over 45 as under 18?

If you haven't experimented with online video, think about creating a campaign for this holiday season. YouTube offers opportunities to advertise through customized user channels, promoted videos and display, and inStream ads.

Posted by Heidi Spector, Google Retail Team
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This holiday season, we’ve prepared YouTube marketing strategies to help you take advantage of this time of the year on the top online video destination.

Tip #1: Customize your YouTube Brand Channel
Just as a retail store would dress up its window during the holidays, take advantage of enhanced features to customize your channel. For example, you can showcase your products with the 300x250 display ad; integrate all of your social media efforts with the channel banner that appears at the top of your channel page; and stay connected with your customers with a remarketing campain that targets users who have visited your YouTube channel.

Tip #2: Show off your products through video this holiday season
YouTube is the second-largest search engine after Google. You probably have a search engine strategy for the top search engines—is YouTube included in that plan? Videos are a compelling way to feature your products, services, and your brand. When your target audience is searching on YouTube make sure your videos are surfaced with promoted videos.

Tip #3: Place your holiday creatives against relative videos
Reach your audience in a ‘lean forward’ media platform where people are seeking video engagement and information. Find videos or video categories that resonate with your brand or target audience and pair your holiday display ads against them.

Tip #4: Bring your holiday TV ads online
In 2009, people spent more time watching online video than checking their email! Use your TV creatives or your online videos to run as preroll before videos on YouTube and get in front of this tremendous audience. Engagement rates are also compelling with an average CTR of 1.9%. An ad format that answers your holiday wish.

Tip #5: YouTube Video Gift Guide
Now consumers have a place to watch and shop on YouTube! This holiday shopping video hub is open to all advertising partners with video assets. Our guide provides consumers with the opportunity to watch and shop and provide advertisers with one destination to showcase their holiday video ads. Contact a sales representative to get started.

We’ve made your list, now check it twice and have a great holiday season!

Posted by Jennifer Wasson, You Tube Team
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Last week, YouTube and SEMPO hosted a social marketing panel, "How to run a successful social campaign," for SEMPO's San Francisco and Los Angeles working groups. The panel featured speakers from YouTube, Facebook, Twitter, and Athena East, and highlighted the unique products available to marketers, and best practices for executing measurable, impactful social advertising strategies.

Derek Gordon of Yield Software was there, and shared what he learned in his Mediapost Search Insider column.

Cross-posted from Agency Ad Solutions Blog

Posted by Heidi Spector, Google Retail Team
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Did you know that YouTube is the second largest search engine on the web, after Google?

YouTube Sponsored Videos now allows marketers, content partners and users to take advantage of the YouTube search functionality by promoting their content in a dynamic auction-based marketplace. Similar to Google AdWords, YouTube Sponsored Videos leverages keyword targeting and Cost-per-Click bidding within YouTube search results.

To promote their back-to-school penny product sale, OfficeMax created a series of eleven hidden camera videos in which pranks are pulled on unsuspecting strangers. With just six weeks to drive buzz and awareness before the back-to-school season came to an end, OfficeMax did not have time to let an audience form organically over time. To drive immediate awareness of their videos and generate viral views, OfficeMax participated in the beta release of YouTube Sponsored Videos. When users searched on “OfficeMax”, “funny pranks” or “penny pranks”, for example, an OfficeMax ad appeared next to search results, directing the user to watch the video.

Watch the OfficeMax video case study to learn more about the success of the “Penny Pranks” campaign and the power of YouTube Sponsored Videos.

For more information about YouTube Sponsored Videos, visit: https://ads.youtube.com/



Posted by the Google Retail Team
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