Posted:
Think that Valentine’s Day is the only holiday for retailers in February? Think again: between January 1 and the present, searches for the term “presidents day sales” have increased by almost 100%.














As the graph below suggests, queries for “presidents day deals” have grown over the years, and this observation is worth advertisers’ time; creating new ad text and having a coupon code for shoppers looking to score a bargain this weekend may be valuable.















Below are a few quick tips and tricks that retail advertisers can use to capitalize on the traffic and queries surrounding this day that connotes bargains and three-day holiday plans (in addition to recognizing our nation’s forefathers, of course!).
  • Create a new landing page. Create a page or tab on the site that has information on special deals and sales!
  • Develop a discount code for President's Day sales. Some of the highest queries for Presidents Day are “coupon codes,” and “discount codes.” Don’t miss out on this traffic and be sure to have a code for your site!
  • Use ad text that advertises sales and the discount code for President's Day. Be sure to link the destination URL to your new landing page that advertises the new sales. Additionally, insert your discount code in new ad text on search, mobile and display networks.
  • Be discoverable on mobile and tablets. Connect with consumers looking for competitive deals and researching items of interest.

Posted by Jieun Baek, The Google Retail Team
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Posted:
Fore score, and seven years ago, President's Day was an opportunity to honor our former presidents. These days, in addition to honoring our forefathers, many are thanking them for our freedom to shop.

Savvy shoppers are looking for deals this President's Day, and they are turning to the internet for help. This year, internet traffic on 'president's day sales' is trending well above last year's traffic.


President's Day has become synonymous with sales, especially in the furniture and auto industry. However, shoppers are looking for an excuse to find a good deal in any industry, so make sure your ads reflect current promotions, and that your budgets are optimized to capture additional traffic.

I'm sure our nation's leaders would want you all to take this opportunity to capture online shoppers. Happy President's Day!

Posted by Erin Piper, the Google Retail Team
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